- Title
- Managing innovation capability and co-creative interaction with customers to achieve superior firm performance
- Creator
- Ngo, Liem Viet; O'Cass, Aron George
- Relation
- Advances in Technology and Innovation in Marketing p. 455-463
- Relation
- http://www.macmillanindia.com/book-details.asp?from=gr&bookid=3508&broadid=38&detailedid=55&category=General+%26+Reference&broadsubject=Business+%26+Management&detailedsubject=&page=search
- Publisher
- Macmillan Publishers India
- Resource Type
- book chapter
- Date
- 2009
- Subject
- innovation; customer interaction; firm performance
- Identifier
- http://hdl.handle.net/1959.13/931077
- Identifier
- uon:10984
- Identifier
- ISBN:9780230638075
- Language
- eng
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